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2. Explain techniques for Environmental Analysis.
Ans: What is Environmental Analysis?
Environmental analysis is the process of examining the business environment—both
internal (resources, culture, strengths) and external (political, economic, social,
technological, legal, ecological factors). It helps organizations understand the forces shaping
their industry and guides decision-making.
Techniques for Environmental Analysis
1. PESTLE Analysis
• Examines Political, Economic, Social, Technological, Legal, and Environmental
factors.
• Example: A car company studies government emission laws (Legal) and consumer
preference for electric vehicles (Social/Technological).
• Use: Identifies macro-level influences.
2. SWOT Analysis
• Focuses on Strengths, Weaknesses, Opportunities, Threats.
• Example: A retail chain’s strength may be brand loyalty, weakness could be high
costs, opportunity is e-commerce growth, threat is new competitors.
• Use: Balances internal capabilities with external challenges.
3. Porter’s Five Forces
• Analyzes industry competition through:
1. Rivalry among competitors
2. Threat of new entrants
3. Bargaining power of suppliers
4. Bargaining power of buyers
5. Threat of substitutes
• Example: In the airline industry, rivalry is high, substitutes (trains, buses) exist, and
buyers have strong bargaining power.
• Use: Helps assess competitive intensity.
4. Scenario Analysis
• Develops possible future scenarios (optimistic, pessimistic, moderate).
• Example: A tech firm considers scenarios of rapid AI adoption vs. strict regulation.
• Use: Prepares organizations for uncertainty.
5. Benchmarking
• Compares performance with industry leaders.
• Example: A hospital benchmarks patient care standards against top institutions.